Simple Social Media

Published on February 23, 2011 at Simple Books

“Social” is a critical aspect of any small business strategy. The problem is that many resources that discuss social media are written from the perspective of its tools and do not necessarily cover useful business strategies.

Bogged-down in complex technical discussions, small business managers end up turning away from social media because they simply don’t see how it applies to their business, or, don’t understand how it’ll provide any real value to their customers.

Sure, many business managers would agree that social media seems valuable, but how do you measure its benefits? Without the technical mumbo-jumbo, how does it contribute to competitive advantage? What are the driving forces behind social media? What are some practical ways to leverage social media to extend value to customers? Are there financial returns? Is there a planning process to running a social media campaign? How can a small business start using social media effectively tomorrow?

Simple Social Media was written for the small business manager in mind, to both confront these problems and to provide a practical understanding of the strategies behind social media lend to real, material benefits.

Details

Paperback: 146 pages
Style: Black and White on White Paper
Publisher: CreateSpace (January 16, 2011)
Language: English
ISBN-10: 1456556320
ISBN-13: 978-1456556327
Product Dimensions: 9 x 6 x 0.3 inches
Shipping Weight: 9.8 ounces
Price: $15.00 Amazon Paperback | $5.00 Amazon Kindle | $.99 ePub Flat File
Categories:

BISAC: Business & Economics / E-Commerce / Internet Marketing
Books / Business & Investing / Marketing & Sales / Web Marketing
Books / Computers & Internet / Business & Culture / Blogging & Blogs

What You’ll Learn

How social media is a grassroots evolution of media
Why social media is democratizing traditional power and diminishing institutional power
Why democratizing media offers competitive advantages for small business
The driving, transformational forces behind social media shaping consumer expectations
An introduction to the kinds of technologies employed by social media
How to use these technologies to relate ideas, words, and concepts to your brand
How to build traffic to your Destination through the use of social networks
Metrics: Traditional, Web Metrics, Social Networking Metrics, Average Customer Lifetime Value (ACLV)
How to use metrics to legitimize social media and to demonstrate real business results
Why it’s valuable to plan and assign roles and responsibilities to tasks
The importance of storytellers and stories
How social media can be executed in cycles to address multiple aspects of a small business
How social media campaigns establish a paper trail for demonstrating practical success
How plans are used as political instruments to garner confidence and positively impact opinion

Book Resources

About the Author

My name is Russell Mickler. I’m a technology consultant, teacher, and author in Vancouver, Washington. Thanks for reading! Find me on Twitter (@micklerr) and Facebook at Simple Books.

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